SHIVANGI BAJPAI
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LIAR
A beverage branding project that redefines what it means to drink without alcohol.

Most alcohol-free options feel flat or secondary.
Gen Z is sober curious, drinking less but still seeking the flavour, ritual, and connection that come with a good drink.
Liar is a non-alcoholic spirit designed to look, feel, and taste like the real thing.






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HER CIRCLE
LET THE LIGHT IN
TOGETHER IN TRANSIT
BEHANCE