LET THE LIGHT IN

Pattern Identity  Concept & Strategy

Brief:  Create an iconic pattern system for House Beautiful that feels timeless, optimistic, and instantly recognisable across print, digital, and home products.

Solution: Let the Light In uses patterns inspired by the way sunlight moves through a home, bringing warmth, brightness, and a sense of openness into everyday interiors.

Team: Dominique Diaz, Shivangi Bajpai, Prarthana Merchant, Gauri Kulkarni, Prajakta Viraskar, Rutvi Kulkarni