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LET THE LIGHT IN
Pattern Identity Concept & Strategy

Brief:  Create an iconic pattern system for House Beautiful that feels timeless, optimistic, and instantly recognisable across print, digital, and home products.
Solution: Let the Light In uses patterns inspired by the way sunlight moves through a home, bringing warmth, brightness, and a sense of openness into everyday interiors.

Team: Dominique Diaz, Shivangi Bajpai, Prarthana Merchant, Gauri Kulkarni, Prajakta Viraskar, Rutvi Kulkarni


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